Website design and UX strategy.

This client had an extremely old and tired/cumbersome website. See below for a quick homepage “before/after” image. It’s really just an example of how quickly the general rules known as “internet best practices” are changing. It’s a funny term, kinda like saying something is “contemporary” as if that’s a good thing.

Anyhoo, I was engaged to give them a new content design/mini-brand refresh. The corporate presentation was part of this effort too. We agreed upon the base CMS and I started on the content mapping strategy with my collab partner, Hugh (He’s a talented strategic-thinker type of guy. You might like his help on your next big marketing comms project.). Then I got to designing in Figma with a small amount of prototyping to help explain the general UX experience before we dove into website building.

I also was the video editor/creator for the homepage banner section. Sooooo, ya, I do that stuff too.

The client wanted to emphasize their extensive industry experience and longevity while also communicating the real-world environmental stewardship they use as one of their core principles. We engaged a webdev team to fulfill the remainder of the web pages and the whole project was completed in less than 90 days.

End-result: Great initial internal and external stakeholder feedback, mostly saying “Wow, it’s so nice to be able to find what I am looking for on your website”. Some people mentioned that it looks and works great too. You might agree.

Or not. But that’s the beauty of designing with a communications purpose instead of just getting all artsy flash from your creative expert. I provide what my clients need and make it resonate with their audience. You were not my client on this project.

We should change that and work together some time…

View the site here →