Eight years after I designed their logo, I was contracted to help Surge with a website facelift. The old website was simply not working for them or their investors any more. It wasn’t responsive and it was a bit of a legacy mess, considering how things have changed, with smart phones and deeper understanding of how people consume information digitally.
The website content was reconsidered with an express purpose of making it easier for investors to get the info they need quickly. The focus was on content and clean delivery, however, I was able to convince the executive team that we could keep it simple and still make it more visually engaging.
Several custom info graphics and enhanced visuals were created as part of this whole re-launch.
View the new website here ».
And, for comparison’s sake, you can see the old site here ».