Technical Illustrations and full PPT redesign

This was a nice little exercise in branding and improved corporate communications.

Phase 1: I met with the company engineers to have them explain their innovative processes, which is when we all agreed that the current illustrations on their website were actually visually wrong. The new illustrations were devised in stages of opacity which helped to simplify what was happening at the molecular level. And with greater understanding comes a higher level of reader engagement.

Here’s one of the illustration…

Phase 2: We devised a new storyboard for their presentation and dovetailed these illustrations into the content flow. I also created a fully-redesigned PPT deck, which served to focus their messaging for a more compelling investor pitch.